Hi there.

I’m an experience and design strategist, based in Washington DC.
I innovate new brands, products, and services.

My approach to strategy is to begin every project by understanding the key human problem at hand; then, I employ design thinking methodologies and keen critical thinking in order to come up with elegant solutions that address the true nature of the problem or opportunity.

I have used this approach in my professional experience across a number of different industries and clients: most recently, at a leading innovation and experience design consulting firm, I’ve worked on projects with clients to tackle projects such as developing a human-centerd retail experience for the gas station of the future, and designing a workshop for consensus building among a group of lobbyists. Previously, I worked at a number of advertising and public relations agencies, writing briefs and conducting research to develop integrated marketing campaigns that not only told cohesive brand stories, but also delivered on key business objectives.

Outside of work, I am passionate about understanding and amplifying the voices of marginalized individuals, whether that be through volunteering or consuming media. I also care deeply about baking with brown butter (favourites include: these cookies, this banana bread, and these Rice Krispie Treats), stand-up comedy, hanging out with my bichon named Grape (silly name for a silly dog), and skincare (let’s chat your cleansing and moisturizing routine anytime).

I am a citizen and eligible to work in both Canada and the United States.